What is the
International
Coastal Cleanup
Day ?

It is the world’s largest, annual, volunteer effort tackling the problem of waste for our seas and waterways. The focus of the International Coastal Cleanup Day in Montenegro is waste reduction, in particular of single use plastics.

As you may already know, plastics are highly detrimental to human health, wildlife, and the natural environment.
As a fossil fuel product, plastic is pollution from the moment the oil or gas is extracted, and it continues to cause pollution throughout its lifecycle.

Plastic exacerbates climate change, emits greenhouse gas emissions. It has even found its way to our bodies: We ingest at least 74,000 microplastic particles a year from the air we breathe, the water we drink, and the food we eat.  

We can’t recycle our way out of the plastic pollution crisis: Only 9% of all plastic ever discarded since 1950 has actually been recycled.

Our individual choices matter. By choosing to reuse, we’re saving millions of pieces of plastic and sending a message to the rest of the world that the solutions to plastic pollution and the climate crisis are there – and together we can keep our environment, oceans, and communities plastic-free for the future.